Wow, amazing. Just registered a domain and got it hosted on Google Apps for Business. In the past this has been a messy experience but the process is pretty nicely refined. I timed it, 12 minutes in total :D Color me impressed.
And the reason? It's a registration for my beautiful and clever wife's brand new reflexology business. After a good few months of hard study she's now qualified and starting to sail the seas of running a commercial enterpris. Maybe I can retire soon :)